Lexus Lewis (producer name) Lex Luger
Decade Most Influential:
Last decade - present
Three World Events:
- The election of the first African American president in the US: Barack Obama.
- The death of Michael Jackson
- Massive Tsunami in the Indian Ocean, causing devastation to many countries in Asia.
"Blowin' Money Fast" by Rick Ross
"O Lets Do It" by Waka Flocka Flame
His Creative Process:
Starting with a strong base line composed of multiple kicks at different velocities and a louder than usual 808 drum. Then adding in a variety of synths, VST's, and orchestra instruments with a signature "octave drop" after the first 4 bars. Finally, two to three different snare rolls that repeat every 6 bars. The beats force the rapper to be extremely creative because many of Lex Luger's songs sound similar so, it's the rapper's responsibility to push the track to a platinum selling level; to create a sense of uniqueness and originality to refresh listeners' ears.
Equipment:
Fl Studios
MPC 2000 drum machine
How He is Innovative:
Lex Luger brings a new sound to your average rap song. He samples unusual sounds like circus themes and horror film soundtracks to create an uneasy yet purposeful clash between the instruments and the crisp snare filled skeleton of every track. He is the only producer who uses multiple snares and snare rolls at an obvious volume in order to fill in the time normally marked by a hi-hat. Also, his beats force rappers to guide the song instead of the instrumentation influencing the creative process of the beat. It does so by being simple and somewhat repetitive, that way in order to keep listeners' attention, the rapper must do something creative and/or spontaneous.
